Dr James Carter
Director Gatorade Sports Science Institute, PepsiCo
Dr James Carter joined the Gatorade Sports Science Institute (GSSI) in 2012 and is responsible for the management and leadership of GSSI's global team with oversight of all facilities, setting policy, strategy and direction. His specialties include sports nutrition and metabolism, thermoregulation and occupational physiology.
He qualified from the University of Birmingham with a BSc and PhD in Sport and Exercise Sciences. As an athlete he represented England U21 in field hockey and is also a competitive marathon runner.
Dr Carter has 17 years’ experience in the application of exercise physiology in sporting and occupational settings. His PhD was under the supervision of Prof. David Jones and Prof. Asker Jeukendrup and focused on endurance exercise and the relationship between carbohydrate supplementation, environmental heat stress and performance.
During his PhD (2000-2003), Dr Carter carried out additional physiology consultancy projects with the Ministry of Defence (British Army) and Chelsea Football Club.
On leaving Birmingham, Dr Carter spent eight years working for the UK-based occupational physiology company Optimal Performance Limited (OPL). Initially this involved providing scientific support to the Ministry of Defence (Army, Navy and Air Force), Home Office (Police and Fire and Rescue) and Department of Health (Ambulance Service). Typical projects included development of physical selection standards, auditing the physical demands of training, fitness testing, investigating methods to monitor and prevent heat strain and improve hydration and identification of risk factors for injury.
More recently, Dr Carter spent four years in the United Arab Emirates, on behalf of OPL, setting up and helping to run a Health and Sports Medicine Centre for the UAE Armed Forces. During this time (2008-2012), he managed a team of health professionals, including: sport scientists; exercise therapists; physiotherapists; dieticians; nutritionists and health educators.
Dr Carter joined the GSSI team in April 2012, initially as Head of the GSSI International Team based in the UK. In 2014 he took on the responsibility of developing the GSSI Athlete Service Model and since joining the institute has worked with numerous professional team sport and endurance athletes. In 2015, Dr Carter accepted the post of GSSI Director and is based out of the Institute’s headquarters in Barrington, Illinois.
Throughout his career Dr Carter has published numerous peer-reviewed journal articles, is a Fellow of the American College of Sports Medicine and has presented internationally at a range of sport science and occupational physiology conferences.